UNC THRIVE Program
I have worked as a marketing intern for the UNC THRIVE Program since March of 2023. In this role, I ran social media accounts, directed, filmed, and edited multiple video series, and attended outreach events for the program.
In my first nine months with the program, their number of Instagram followers increased by more than 150%. The THRIVE Program is where I initially grew my knowledge of social media, and how to use it for an organization that targets a niche audience - in this case Veterans and first responders dealing with mild to moderate TBI or PTSD.
Since joining the team, I have led the launch of the program’s X and YouTube channels, growing the channel’s reach from three to five platforms.
You can click below to see examples of work I’ve completed over my two years at THRIVE.
Social Media
Much of my work at THRIVE revolves around social media. When I joined the program, I took over posting on LinkedIn, Instagram, and Facebook, as well as launching the program on YouTube and X. In the first nine months of my internship, the program’s Instagram followers grew by over 150%.
Additionally, I put together a 2024 KPI report detailing every post made by THRIVE in 2024 across the five platforms and the relative success of each. I then used this data to create a social media plan of action for the following years.
Community Outreach
I have had the pleasure of attending multiple events across North Carolina to showcase the THRIVE Program and reach potential participants. At these events, I’ve spoken to former participants, worked to recruit new ones, took photos, and met others promoting similar programs.
Video Production
While with THRIVE I had the opportunity to produce, direct, and edit a video series showcasing the program’s leadership, clinicians, and clinic staff. The months it took to coordinate with, film, and edit over 15+ program employees taught me many lessons about video production. The video on the right is a clip from this series, shortened to be used for World Mental Health Day on social media.
